It has its own financial reward. Do you see it being designed to exactly get the return your organization expect? When an organization simply allocate a budget for it and not knowing how they should be taking advantage of whatever objective they might have developed then the management and generally stakeholders will simply be deploying their technology, and most importantly artificial intelligence, can't miss it nowadays, to just facilitate what's necessary. That kind of initiative is flawed, its outcome certainly worse. Technology always provides a new way to do things differently and a lot more helpful for people to do better business and grow their enterprise.
Everything technology and the felicity of disparate tidings.