IT documents comes with different names such as the following: - Manual or handbook, - Policies and procedures, - Management systems, - Project plans. In the real world we have various names with unique descriptions and purposes when in fact they could be made to do a uniform direction for which actions are based for the entire IT initiatives, probably the longest in IT lifecycle is operation. The problem is our inclination on something else which is wrong. IT remains an IT area. Business remains a business area. The same problem is carried out when we conduct IT audit. Most audit are missing the gists in which IT is being used by businesses. We once said that an effective IT audit is conducted by IT people themselves but there is something wrong with that even. Business and accounting people have been doing it with a different bias and preconceived notions which doesn't make the cut for IT direction and audit respectively. Leaders play the same game and so the problem continues an
If you are a seller and provider, did you ever try to understand why your customers are saying something else about your products or services?
In our business or marketing strategies, we never had any understanding why customers cannot directly say what we want to hear from them. It is always to the contrary. Isn't it?
That's the fact about customers, those who knew better what they need and what needs to be done with their technology acquisition. But did you at least know why we always don't get what we want from them? The answer is simple. We didn't deliver on their expectations. But there is an authoritative notion about how we, as sellers and providers, can fulfill their needs that we must be certain no matter what. Agree?
Can you zero in customers' complaints and how fast?
It's not the aesthetics, the processes that our system require that we have to follow including but not limited to the very tedious structure one would use that makes customers not excited to dig, or excited, everytime sellers and providers have their new slogan, and what offerings there are that is, known to the public. Once they found out how duplicitous the outcome of those pronouncements are about products and services, knowledgeable customers will be extremely vigilant towards the entity and that they will no longer easily trust words regardless how they are conveyed.
As sellers and providers, something is far more important than what our usual marketing and sales pitch and presentations that customers' need to see. Words we state cannot deviate with the actions we make and vice versa.
In our business or marketing strategies, we never had any understanding why customers cannot directly say what we want to hear from them. It is always to the contrary. Isn't it?
That's the fact about customers, those who knew better what they need and what needs to be done with their technology acquisition. But did you at least know why we always don't get what we want from them? The answer is simple. We didn't deliver on their expectations. But there is an authoritative notion about how we, as sellers and providers, can fulfill their needs that we must be certain no matter what. Agree?
Can you zero in customers' complaints and how fast?
It's not the aesthetics, the processes that our system require that we have to follow including but not limited to the very tedious structure one would use that makes customers not excited to dig, or excited, everytime sellers and providers have their new slogan, and what offerings there are that is, known to the public. Once they found out how duplicitous the outcome of those pronouncements are about products and services, knowledgeable customers will be extremely vigilant towards the entity and that they will no longer easily trust words regardless how they are conveyed.
As sellers and providers, something is far more important than what our usual marketing and sales pitch and presentations that customers' need to see. Words we state cannot deviate with the actions we make and vice versa.
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