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Maintain business domain name intact

There is one thing that organizations must do. They have to register their own domain name, make it final, and afterwards be certain that they are managing it on their own. Digital reputation is increasingly becoming one of, if not there already, the criteria to assess how sound a business fundamental is. Really? Imagine if you caused, or a business keep, changing its own domain name. It is more likely that customers will have a hard time finding what they want to know about how to do business with you. There is much more than just learning the how regardless if a strictly or shabbily regulated business and industry is taken into account. And if the domain name has to be changed, don't totally abandon it. Make a redirect to the new domain name you intend to use and keep it that way for years to come. Until such time that every customer has learned about it already, and that the internet including search engines has been pointing and crawling to the new one directly and automaticall

[TW] Customers' trust and domains outside of internet's root

We all consider ourselves customers. Those who own businesses are customers even of their own. When we talk about the utility of technology, we often use customers to refer to our colleagues and some stakeholders that were provided access to our enterprise system. In business, customers are those who acquire and engage our products and services, respectively.

Customers' trust is achieved and retained when we meet the expectations of our colleagues, stakeholders and the buyer of our products, services and ideas. Not only that we have assured them of those expectations in the contract or terms and conditions including some form of agreement but we attend to them sincerely when they need help. Giving them almost everything they need to form a decision.

The experience must not be shallow and pretentious or they would notice whatever motive there is in between.

Customers' trust is build not by the customers alone, just because we kept their experience up to their standards or we strictly apply and qualify business value, contract or engagement. It is build both by the customers and businesses themselves.

Customers trust is reflected in the creation of relationship in which both the customers and businesses remain engaged not just for the sake of financial prospects but the consideration that products and services provide meanings for others outside where the business is made with involved parties and those who may need it even though passively.

Trust is core to customer satisfaction and excellence. Meaning trust stays with or without business being made in between or involved parties, the business and customer, present or prospect. Trust is introduced by the business and in doing so the customer would prove further by getting more valuable information about a product or service. Meaning with those information, either it helps customers purchase something or simply enable them to understand their needs and do things on their own if they want to.

Customers know what to buy. When we need something we either go to the store, call our supplier or just browse and read about and buy them online.

In any product or services or ideas we tend to trust other people's references. Not trying to, or couldn't at all, convince ourselves as customers that what we are buying is just what we need it. Our suppliers has to tell us what we can do with their solutions. Some customers who are satisfied and leaving their recommendations and comments where in positive ones will capture would be buyers which may then be turned as another customer.

How about customers who knows what to do and need not any push from the other party? That's where trust is built right on either with the person running the business or its product or services or ideas. These are reinforced with operating or application indicators either elucidated with proper procedure, description, illustration or clear articulation or make all of them available as a manual and whatever fits which context.

It reduces complexities to the learning curve and easier to assimilate and take advantage of customers' knowledge.

That's the usual way products, services and ideas are bought. When customers buy, it may just be because there is a need in which it doesn't necessarily convert such acquisition or engagement to trust. Though that is the best time to introduce and achieve trust just right in that moment.

The business needs to be attentive of those kind of customers because they know if a product, service or idea is just what they need and that their after-sales or support is dependable.

It cannot be that some customers are satisfied and with others just doesn’t find a hint of truthfulness or simply just cannot believe at all what the former are saying. Customers' trust is better with consistency regardless of business or market prejudices.

In our first TW post we mentioned about blockchain networks and decentralize web to name a few. They are operated outside of our usual Internet domain root which is called domain name system (DNS). Blockchains are different and uses its own and the most popular as of this writing is Ethereum name service (ENS) which already supports few dozens of blockchain native operational-ready top level domains (TLDs). Blockchains continue to expands its promise being the platforms for privacy and to content ownership including integrating The Onion Router (TOR) and Interplanetary File System (IPFS).

Remember that cryptocurrencies despite transactions being claimed to be anonymous are not at all untraceable.

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